Sedona MTB Festival Wrap Up

Sedona MTB Festival is one of the largest, most well-attended outdoor demos in the US.

Tim VanGilder

With well over 100 Exhibitors, live music, flowing beer garden, and some of the most breath-taking views on the planet, this was certainly the place to be! This event is amazing for brand exposure, as well as direct sales to consumers.

The expo opens at 9am each day, and by 8am, the gates had approximately 50 people in line to get in and demo bikes and components. Smanie was very well-received, with riders of all ages and disciplines demo-ing our saddles. We were amazed by the number of mountain bike riders that are not happy with any saddle they’ve ever tried. Many people had questions about our technology, about our fit, sizing, and specs. We had a large number of female riders who had yet to find a comfortable saddle stop and ask specific questions, which brand manager Kimmi was thrilled to be able to answer with her own personal experience as an endurance athlete. During the day we got to answer questions from consumers, educate them on our brand, let quite a few pedal our own personal bicycles around, discuss our new Enduro saddle, and let a few riders go out and demo Smanie on their demo bikes. Then after the event each day, (due to our location and contacts in the Industry), we had numerous other vendors/exhibitors come over and spend time with us at our booth, where we were able to talk about the brand and educate them on Smanie. We had a fire pit, food and drinks at our booth, so that others could come, sit, and hang out for as long as they wanted both before and after rides.

Sedona MTB Fest is a staple here in the US, and we were thrilled to be a part of it! We certainly have it on our calendar for 2018, and look forward to seeing you out there!

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